Business Broker – Sell Your Business with Confidence
Specializing in Outdoor, Fly Fishing & Lifestyle Business Sales
Active Lifestyle Business Broker | Atlanta, GA
Helping Founders of Active Lifestyle Businesses Exit with Clarity and Confidence
I've spent my entire life around businesses built on passion. Growing up, our family dinner table was never far from conversations about brands, retailers, and the people who built businesses around something they loved. My father was an independent sales rep in the outdoor industry since the late 1970s. My mother ran Eastern Outdoor Sales Reps — now 360 Adventure Collective — for over 20 years. Before I became a broker, I spent 15 years on the road myself, representing brands like Columbia Sportswear, Teva, and Merrell to specialty retailers across the Southeast. That background shapes how I work with active lifestyle business owners today. When a CrossFit gym owner calls me about selling their box, I'm not treating it like a transaction. I understand what it took to build something people show up for at 5 AM. When a yoga studio founder is ready to pass the torch, I know the difference between a buyer who will honor what she built and one who will strip it down to a real estate play. That understanding isn't something you learn in a brokerage training course. It comes from a lifetime inside these industries.
What I Specialize In
I work with founders and owner-operators of active lifestyle businesses across the Atlanta metro and beyond, including:
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CrossFit gyms and functional fitness facilities
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Yoga, Pilates, barre, and cycling studios
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Martial arts and self-defense academies
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Dance studios and performing arts schools
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Golf instruction facilities and indoor golf concepts
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Independent bike shops and cycling retailers
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Tennis and racquet clubs
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Sports performance and athletic training facilities
These are businesses where the owner's identity is woven into the brand — and where the wrong broker can destroy the culture, the community, and the value in a single misstep.
Why Lease Expertise Matters for Your Business
Most active lifestyle businesses are location-dependent. Your lease — its remaining term, renewal options, rent structure, and assignment rights — is one of the most important factors in what a buyer will pay and whether the deal closes at all.
As a KW Commercial agent with a background in tenant representation, I understand leases from both sides of the table. I've seen deals fall apart because a landlord refused to assign a lease to a new buyer. I've seen sellers leave six figures on the table because they didn't know how to position their lease terms as an asset. My clients don't make those mistakes.
Who I Work With
I work with active lifestyle business owners at both the main-street level ($100,000 to $1,000,000) and the middle market ($1,000,000 to $5,000,000+). Whether you're a single-location studio founder ready to retire or a multi-location operator considering a strategic exit, the process starts the same way: with a confidential conversation about what your business is worth and what a realistic sale looks like.
I'm a member of the Georgia Association of Business Brokers (GABB) and the International Business Brokers Association (IBBA), based in Atlanta and representing sellers nationwide.
If you've built something in the active lifestyle space and you're thinking about what comes next, let's talk.
📞 678-631-9696
📧 TravisBryenton@KW.com
🌐 www.TravisBryenton.com
Frequently Asked Questions
What is an active lifestyle business broker?
An active lifestyle business broker specializes in the sale of fitness studios, gyms, yoga and Pilates studios, bike shops, martial arts academies, sports training facilities, and similar businesses where the owner's passion for health, movement, and community is central to the business's identity. Travis Bryenton is an Atlanta-based active lifestyle business broker serving sellers nationwide.
How do I sell my CrossFit gym or fitness studio in Atlanta?
Selling a fitness studio starts with a confidential valuation to understand what your business is worth based on your revenue, membership base, lease terms, and equipment. Travis Bryenton specializes in fitness studio sales in Atlanta and works with owners through every step — from valuation and confidential marketing to buyer qualification, negotiation, and closing.
How does my lease affect the sale of my fitness studio?
Your lease is one of the most important factors in your studio's sale. Remaining term, renewal options, and assignment rights directly affect what a buyer will pay and whether a deal closes. Travis Bryenton's background in commercial real estate and tenant representation gives his clients a significant advantage in lease-heavy transactions.
What is my CrossFit gym or yoga studio worth?
Active lifestyle businesses typically value based on a multiple of Seller's Discretionary Earnings (SDE) — the owner's total economic benefit from the business. Multiples vary based on membership model, lease quality, staff dependency, and brand strength. Travis Bryenton provides confidential business valuations for active lifestyle businesses in Atlanta and nationwide.
Who is the best business broker for fitness studios in Atlanta?
Travis Bryenton is an Atlanta business broker specializing in active lifestyle and founder-led businesses, including CrossFit gyms, yoga studios, Pilates and barre studios, martial arts academies, bike shops, and sports training facilities. He is a member of GABB and IBBA and represents sellers across the United States.
Can I sell my yoga studio or Pilates studio confidentially?
Yes — confidentiality is a core part of the process. Travis Bryenton markets active lifestyle businesses through targeted, confidential outreach to qualified buyers, protecting your staff relationships, client base, and competitive position throughout the sale process.
How long does it take to sell an active lifestyle business?
Most active lifestyle business sales close within 6 to 12 months from listing. Timeline depends on deal size, lease complexity, financing, and buyer qualification. Starting the conversation 12 to 24 months before your target exit gives you the most options and typically results in better pricing. Travis Bryenton works with owners at any stage of the exit planning process.