Travis Bryenton is a business broker specializing in the sale of fly fishing businesses across the United States.

He works with founder-led companies and independent operators within the fly fishing industry, including retail, guiding, travel, and specialty service businesses where brand, community, and reputation materially impact value.

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Fly Fishing Business Brokerage

I represent fly fishing business owners through the full sale process, from early exit planning through transaction close, while maintaining confidentiality and positioning the business to attract qualified buyers who understand the industry.

My work typically includes valuation guidance, exit readiness planning, confidential marketing, buyer sourcing and qualification, negotiation support, and transaction management through closing.

 

Businesses Represented

Examples of fly fishing businesses I work with include:

• Independent fly shops

• Fly fishing retail and e-commerce businesses

• Guide services and outfitting operations

• Fly fishing travel and destination businesses

• Specialty manufacturers and service businesses within the fly fishing industry

 

Why Specialization Matters in Fly Fishing Businesses

Fly fishing businesses often derive value from factors beyond financial statements alone. Brand reputation, customer loyalty, guide relationships, destination access, vendor accounts, and owner involvement can significantly influence valuation and buyer interest.

A specialized approach ensures the business is positioned accurately, marketed to buyers who understand the fly fishing industry, and transitioned in a way that protects both value and legacy.

 

Nationwide Representation

I represent fly fishing businesses nationwide. Depending on the business model and the owner’s goals, the right buyer may be local, regional, or national.

 

Considering a Sale?

If you own a fly fishing business and are considering a sale—now or in the future—I can help you understand valuation, timing, and next steps.

Initial conversations are confidential and focused on clarity: what your business may be worth, what buyers will look for, and what a realistic process and timeline looks like. 

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I also work with owners of broader outdoor brands as an outdoor lifestyle business broker.