top of page

Atlanta Business Broker

 

I help business owners navigate the sale of their company when valuation, leases, location, and long-term risk all matter. My work focuses on businesses where real estate and operations are intertwined, and where the right strategy can materially change the outcome of a sale.

​

Based in Atlanta, I work with owners whose businesses are tied to location, lease structure, and operational risk — often where traditional business brokerage approaches fall short.​

What most owners misunderstand about selling a business

- Most business owners underestimate how much lease terms influence business value.
- Lease structure directly affects buyer confidence.
- Remaining lease term is a key driver of perceived deal risk.
- Renewal options often determine whether buyers proceed or walk away.

- A business broker who does not understand real estate cannot properly value a location-dependent business.
- Buyers focus more on risk than revenue when evaluating acquisitions.
- Poorly structured leases frequently become deal-killers during diligence.
- Selling a business and selling real estate require different strategies and timelines.

- Many owners wait too long to think about exit planning.
- Late planning reduces leverage and limits buyer options.
- Transparency early in the process leads to stronger offers.
- Well-prepared exits attract more qualified buyers.
- Rushed sales almost always result in discounted pricing.
- The strongest offers usually come from buyers who clearly understand operational risk.

Business Brokerage Services

My role is to guide owners through the full sale process with an emphasis on preparation, risk reduction, and deal structure — not just marketing a business and hoping for the best.

  • Business valuation and pricing strategy

  • Exit planning for owners 6–24 months ahead of a sale

  • Buyer outreach, screening, and qualification

  • Deal structure, negotiation, and diligence coordination

  • Lease analysis and real estate strategy alignment

Who I’m a Fit For

I work best with owners who understand that selling a business is a strategic decision, not just a transaction.

  • Owner-operators and founder-led businesses

  • Location-dependent businesses with leases or real estate exposure

  • Sellers who value preparation, realism, and clean closings

If you are simply testing the market or looking for the highest possible number without preparation, I may not be the right fit.

My Process

Every engagement is confidential, structured, and designed to protect leverage while reducing surprises late in the transaction.

  1. Confidential discovery and goal alignment

  2. Financial review and lease analysis

  3. Valuation and positioning strategy

  4. Targeted buyer outreach and qualification

  5. Negotiation and diligence management

  6. Closing coordination and transition support

Atlanta Business Broker FAQs

Should I sell the business or the real estate first?
That depends on how dependent the business is on the location. Selling in the wrong order can reduce buyer demand or weaken negotiating leverage.
 

Does my lease affect the value of my business?
Yes. Remaining lease term, renewal options, rent structure, and assignment rights all influence buyer risk and pricing.


When should I talk to a business broker?
Ideally 12–24 months before a planned exit. Early planning creates more options and stronger outcomes.
 

How are business brokers paid?
Most brokers are paid on success, but fee structures vary. Understanding incentives matters before engaging any broker.


Do you work with niche or owner-operated businesses?
Yes. Many of the businesses I work with are owner-operated, specialized, or closely tied to location and brand.

Related Business Brokerage Resources

  • Selling a business that includes real estate

  • How lease terms affect business valuation

  • How business brokers get paid

  • When not to hire a business broker

Ready to Talk Through Your Options?

If you’re thinking about selling now or planning ahead, a confidential conversation can help clarify risks, timing, and next steps.

678-631-9696

Keller Williams Buckhead

​3650 Habersham Road NW 
Atlanta, GA 30305, US

404-604-3800

Each Office is Independently Owned and Operated 

KW Commercial
Atlanta Commercial Board of RELTORS
Georgia Association of Business Brokers
  • YouTube
  • facebook
  • linkedin
  • generic-social-link
  • generic-social-link

©2026  by Travis Bryenton.

bottom of page