Med Spa & Wellness Business Broker | Atlanta, GA
Helping Founders of Med Spas and Wellness Businesses Exit with Clarity and Confidence
The wellness economy has changed dramatically over the past decade. What used to be a niche category — medical aesthetics, IV therapy, float tanks, functional medicine — is now one of the fastest-growing sectors in American healthcare and lifestyle spending. And with that growth has come a wave of founders who built something real and are now asking the same question: what is it worth, and who can help me sell it the right way?
I work with med spa and wellness business owners across Atlanta and nationally. My background is not in healthcare M&A. It's in founder-led businesses, the kind built around a person's vision, reputation, and relationships. That's exactly what most med spas and wellness practices are. The founder is the brand. The injector is the referral engine. The front desk staff has been there since day one. Understanding how those dynamics affect valuation and buyer confidence is the difference between a deal that closes and one that falls apart at the finish line.
I'm a member of the Georgia Association of Business Brokers (GABB) and the International Business Brokers Association (IBBA), based in Atlanta and representing sellers nationwide.
What I Specialize In
I work with founders and owner-operators of med spa and wellness businesses, including:
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Medical spas and aesthetic clinics (Botox, fillers, laser, body contouring)
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IV therapy and hydration lounges
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Functional medicine and integrative health practices
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Chiropractic and physical therapy clinics
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Float therapy and sensory deprivation studios
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Massage therapy and bodywork practices
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Holistic wellness centers and naturopathic clinics
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Hormone therapy and weight loss clinics
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Skincare studios and facial bars
These businesses sit at the intersection of healthcare, lifestyle, and personal relationships which means the wrong buyer, or the wrong broker, can destroy what you built before the ink is dry.
Why Med Spa Sales Are Different
Med spa and wellness business sales involve layers that most business brokers aren't equipped to handle. Provider licensing requirements, medical director agreements, equipment financing, lease assignment, and the personal nature of client relationships all affect how a deal is structured and how buyers evaluate risk.
As a KW Commercial agent with a background in tenant representation and lease negotiation, I understand the real estate side of these transactions. Most Atlanta-area med spas are in strip centers, lifestyle centers, or medical office buildings — all with specific assignment clauses and landlord approval requirements that can make or break a closing.
I don't just hand you a valuation and wish you luck. I work with you through every stage: from confidential valuation and buyer outreach to offer negotiation, due diligence, and closing.
Who I Work With
I work with med spa and wellness business owners at both the main-street level ($100,000 to $1,000,000) and the middle market ($1,000,000 to $5,000,000+). Whether you're a solo injector ready to transition out or a multi-location operator considering a strategic exit, the process starts the same way: a confidential conversation about what your business is worth and what a realistic sale looks like.
If you've built something in the med spa or wellness space and you're thinking about what comes next, let's talk.
📞 678-631-9696
📧 TravisBryenton@KW.com
🌐 www.TravisBryenton.com
Frequently Asked Questions
What is a med spa business broker?
A med spa business broker specializes in the confidential sale of medical spas, aesthetic clinics, IV therapy lounges, and related wellness businesses. Travis Bryenton is an Atlanta-based med spa business broker serving sellers in Georgia and nationwide.
How do I sell my med spa confidentially?
Selling a med spa starts with a confidential valuation, followed by targeted outreach to qualified buyers — without disclosing your business to staff, competitors, or clients. Travis Bryenton manages the entire process with discretion, from NDA-protected marketing through closing.
What is my med spa worth?
Med spa valuation typically applies a multiple of Seller's Discretionary Earnings (SDE) or EBITDA, adjusted for provider dependency, client retention, lease quality, equipment condition, and revenue mix. Travis Bryenton provides confidential business valuations for med spas and wellness businesses in Atlanta and nationwide.
How does a medical director agreement affect my sale?
If your med spa operates under a medical director agreement, buyers will carefully evaluate the transferability of that relationship. In some cases, a new buyer will need to establish their own agreement. This is a common but manageable part of the transaction process and should be addressed early in deal structuring.
How does my lease affect the sale of my med spa?
Your lease is one of the most important factors in your business's value. Remaining term, renewal options, and assignment rights directly affect what a buyer will pay and whether a deal closes. Travis Bryenton's background in commercial real estate and tenant representation gives his clients a significant advantage in lease-heavy transactions.
Who are the buyers for med spas and wellness businesses?
Buyers range from individual practitioners and lifestyle entrepreneurs to private equity-backed roll-up groups acquiring multiple locations. Understanding which buyer type fits your business — and your exit goals — is a core part of the brokerage process.
How long does it take to sell a med spa?
Most med spa sales close within 6 to 12 months from listing. Timeline depends on deal size, licensing complexity, lease, and buyer qualification. Starting the conversation 12 to 24 months before your target exit gives you the most options and typically results in better pricing.