An owner-operated Atlanta HVAC business is usually valued on Seller's Discretionary Earnings (SDE) at roughly 2.0x to 3.5x — so a shop with $300,000 in SDE typically sells for about $600,000 to $1,050,000. Larger companies are valued on EBITDA, and the multiple climbs with size: roughly 3.0x–4.5x under $1M of EBITDA, 5.0x–7.0x from $1M to $3M, and 7.0x or more for platform-scale businesses above $3M. Which framework applies to you — and where you land inside these ranges — de
